From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. Sana Khan with Aashka Goradia. It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. Hence she immersed herself in her studies with fervor and eventually obtained a national level position in her exams. We have always gone into things by telling each other that we could do it, and we made a success of it. What went wrong and how can I correct it? We were just numb; we were just doing what we were doing. Tremendous scope; it is now about engaging and we are at the stage where the public is engaging with us. Before Pinterest and the internet, references came from books, museums and other sources. We have a full return policy, which is something new in Pakistan. How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. If you start thinking like that, youll be able to figure out your way through any situation. Until recently, we were completely hands-on and did everything ourselves, but we have realised this will not work anymore. SH: The growth is so tremendous, you cant think about any other business. To me, a woman is not successful until she does justice to all her relationships, personal or professional, believes Sehr. Now, Paperazzi is on its 160th issue and the pressure is on. Every woman should have the ability to support herself if she chooses to. Being a mother is hard work. Im a makeup artist and own a salon and a photography studio. At 40, Bina Khan feels like she has achieved a little and has a long way to go. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? I still remember the first few luxury collections that swept the nations women away and caused major hysteria at exhibitions and sales. Save my name, email, and website in this browser for the next time I comment. Hard work, focus and determination; if you have these 3 things you wont be less than anyone else.Shagufta Hassans two elder siblings were the studious ones while she was amongst the younger ones who never wanted to study. There are times when you will have to choose between motherhood and work. According to her, hard work and dedication always pay off. However, she is glad about the fact that because women like herself continued to push for it, the current trend is much different and there are many more females preparing to become surgeons. Sana Hashwani has recently returned from the United Kingdom. "Chairman Hashoo Group: Saddaruddin Hashwani - Pak Economy", "Why India is part dysfunctional, fully functional", "PROFILE OF CONTESTANTS OF DIRECTORS' ELECTION", "Zardari tried to kill me, Hashwani alleges in his book", "Book review: Truth Always Prevails - let truth be told - The Express Tribune", "The News International: Latest News Breaking, Pakistan News", "Exposed By Panama Papers: List of Pakistani politicians, businessmen and judges who own offshore companies", "Pakistan's highest civilian honour for Dubai-based businessman and philanthropist", Pearl Continental Hotels Pakistan Official site, https://en.wikipedia.org/w/index.php?title=Sadruddin_Hashwani&oldid=1127903261, Pakistani expatriates in the United Arab Emirates, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 17 December 2022, at 08:34. By 1970s, it had become Pakistan's largest cotton trading company. She was much older and that allowed her to become calmer and wiser. The bridals have excited us in the last two years and were changing things up. Abroad, when a designer retires, the design house goes and finds the next top designer. I miss you.. To handle the business aspect, we are hiring professionals to push it forward. You will all grow. She remembers how she and her partner could not even have imagined running a weekly magazine. I am the face of bridal. I have now decided that the answer to this problem is sleeping less! In those days, if you worked, you were sad. 30 (2019) Area served. My work brings about so many positive changes in me. Failure has come many times. The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. If we are careless as an industry, the impact is huge. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. It was crass. We broke into different avenues and levels which is why we sustained our position.". (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 There isnt an iota of insecurity in what shes doing; Safinaz is generous and is going out of her way to help. March 23, 2020 March 23, . All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. A: How much are you affected by the small players who copy your designs? But 27 years cant all be smooth sailing. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. They have become huge! For the best experience on our site, be sure to turn on Javascript in your browser. The fine-line comes when the design is copyrighted or if you use the design of a living artist. For example, if there is a bleed on a shirt, customers can return it to one of our stores and if the complaint is legitimate, their money will be refunded. You dont have to be glued to your kids the entire day. quite shameful designs that 99% people in the country cannot wear, and cannot afford. She convinced her family to put marriage on the backseat temporarily while she studied to become a Chartered Accountant. ", Sana says, "I am just excited by the whole thing. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. She advises young women to be financially independent since its essential for personal growth. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. Sadruddin Hashwani has become the first businessman to receive Pakistan's top civilian award: Nishan-e-Imtiaz. Shaping them into free thinking girls in a world where there are so many norms to follow is my miracle moment. Sehr is an amazing mother, values all her relationships and is extremely dedicated to her work. I am what I tell myself I am, so whenever theres a struggle I repeat to myself: I am a strong independent woman, I can do this, I am enough, she says when explaining her mantra of success. Facebook gives people the power to. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. We really dont. As a woman you have more responsibility of raising your kids well even if the father is very involved. When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. "Were changing the concept of bridal clothing in Pakistan, were trying to add more stuff to it and weve even started our own couture page for it. So, you know, everything excites you.". When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. She thanks her mother especially for all the qualities she has passed on to me, for always believing in me, and constantly reminding me to be grateful to God every day. This is what has kept her away from feeling weak and incapable amongst all the hustle and bustle. Very admirable ladies.have created millions of jobs. The business of fashion has become tremendously exciting because its highly challenging. "Of course we do," says Sana. Life does give you chances, there are several paths. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. Sadaf makes it a point to make up for the lost time later when she wraps up her work. Every day there is a new challenge and a new way to problem solving.". Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. I am really excited by design because right now you have these tremendous school of kids coming out. It is evident that self-care is a high priority in her life. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. She has chosen the CEO of an upcoming hotel brand in Pakistan, the Editor of Paperazzi, a Yogi turned entrepreneur, a highly dedicated surgeon, a PR Guru, a fashion designer, a versatile professor of Art at IVS, a Chartered Accountant who is the COO of AKU facilities and last of all Karachis most well known Makeup Artists and Entrepreneur, Bina Khan. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. Today, almost 30 years on, the brand is still defined as a trailblazer for upcoming brands and has become one of the . President of Pakistan Arif Alvi conferred the award upon Hashwani at the Pakistan National Day ceremony on March 23, 2019, at the President's House in Islamabad.[9]. A long story of the reason for infection was also shared on social media. We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. Amin A. Hashwani. Let me explain. "Our first ever show was a disaster; I remember Safinaz cried after it. Sadaf explains how her mother had always set the bar very high for her and that has truly paid and made her who she is. A: After prt are you contemplating another big project? But Im not. A: How do you escape this? We get into deep, long, and annoying conversations about post-colonial hang ups. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. She is glad she made the decision to give more time to her family and now is busy being a good wife, daughter and an arts instructor. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. Elite people with excellent financial resources making products for elite. May be they will in future. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. Thats why Sana Safinaz today has a very young dynamic.". Simple things work., Living in Karachi, were all aware of city conditions and how calm can turn into chaos in a matter of minutes. Came straight home into quarantine as any responsible adult who has travelled abroad should do. Its cheaper than lawn, so we will hit another dynamic in the population. Now, the only important thing for girls is not just looking good and getting married. An amalgamation of the ideas put forward by Sana Hashwani and Safinaz Muneer, the brand, which is now 27 years old, revolutionized the market time and again, and has been a constant pathbreaker in what couture and fast fashion means in Pakistan. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. Her weekends were taken up by jewelry and allocating enough time to it was challenging. You should just focus on yourself and your work. This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. She feels the older she gets, the more she needs to give herself a break and relax. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? They took the concept of designer lawn to another level. Today India looks at our industry; their prt market is not as organised as ours. Text Us @ 9095 (For Residents Of Pakistan Only). SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. He authored his memoir 'Truth Always Prevails' in 2014. "Everyday we have so many new goals and so many new challenges and so many new avenues we keep embarking on. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. We started retail, not knowing a thing about it. Good for them. . We were two recently married society girls and people sort of felt sorry for us because we worked. Celebrity News Coronavirus Pakistan . SH: You have to give a five to six year timeframe to any business. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. View Sana Hashwani's profile on LinkedIn, the world's largest professional community. A: What are the main challenges for fashion as an industry? She was considering getting a Masters degree but decided to test the waters out here in Pakistan. It has a huge filter down effect. I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. Karachista | Pakistani Fashion & Lifestyle Mag, Karachi Eat 2017 the good, the bad and the ugly, Wedding wear on a budget an insiders guide to fabrics and craftsmanship in Karachis Bazaars, Weaving Green Pakistans first sustainable fashion line by Sapphire, Local teens give back with innovative educational games, LSA 2020 the Lux Style Awards 2020 go virtual but dont skimp on the glam, Breaking Barriers-Behind the Veil of Coke Studio With Zara Madani. Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. Anugerah. However, she is quick in dealing with them. The statement was published at Sana Safinaz's official Instagram handle. With experience, they have learnt how to deal with people, customers, and compensations. We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. Her Miracle Moments are many, including the days when she helps out a patient or a simple moment such as spending quality time with her children at the dinner table. Among other things, her daily to-do lists also have son time during which she focuses just on her son. She believes that if one pursues progress then every setback and every challenge is motivation to work even harder. For the nights she stayed awake for me, perseverance she taught me, love and care she gave me, thank you mother. Fashion journalists didnt exist; only a couple of magazines carried fashion shoots, today there are hundreds of publications and blogs dedicated to fashion. What is important for her is to strive for progress and not perfection. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. . As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. The day they published their 100th issue was a major miracle moment for her. "What are you going to do? But it is also crucial to not forget your roles as a parent, as a daughter and as a partner in your efforts to achieve your goal. It was crass. However, because of the support of her husband and in laws and the sense of positivity instilled in her by her mother, she snaps out of pessimism very quickly. Abroad retail is massive. In 1985, Hashwani made a successful bid for the majority shares of Pakistan Services Limited, which then owned four Inter-Continental Hotels across Pakistan, the hotels were re-branded as Pearl-Continental Hotels. Sana has been blessed with incredible support from her family, friends, and husband. Lawn Royals: Sana and Safinaz. My husband is my backbone and lets me be the person that I am, she says. We have just entered the prt field and it is a tremendous challenge. Terms and Conditions Privacy Policy. Her salon is her second home and a safe zen place for her clients. It reaffirmed to me that I am capable of doing anything I want to. Thank you Shagufta for teaching us it is never too late to start anew, for teaching us to have faith in ourselves and embrace each challenge with a stride. Therefore, women must choose this field with caution. More and more girls now want to do something of their own and put their education to use. Then 18 years ago we went into lawn and five years ago we started doing lawn totally on our own. I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. You know, one irresponsible commentator, that called me a racist is now asking me to design a wedding dress for her. There are always projects, opportunities. Today shes a mother as well as the co-founder of two companies, Yoga Ex, Pakistans first revolutionary hot yoga studio and Ultimate Detox, Pakistans first cold pressed and raw food juicery. Wow, never heard that one before. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. On this Wikipedia the language links are at the top of the page across from the article title. For the best experience on our site, be sure to turn on Javascript in your browser. A: So it is contained? Education matters. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. For example, our new muslin line is only distributed through our stores. Sadruddin Hashwani is a businessperson who founded Hashoo Group Ltd. and who has been the head of 20 different companies. Our lawn business has been going for the last six years and it is galloping now. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. The store will not work correctly in the case when cookies are disabled. Proud of the two entrepreneurs who made it big on their own in-spite of their privileged backgrounds. I am a mother of twins and with that I am working with my mother in law, helping her in her business as one of the most prestigious fashion designer houses in Pakistan. You get in there; you bounce off them because they have different ideas. Especially for girls in this misogynistic society. So the price is a key point.". As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. The onus is on us. Tomorrow is my daughters 7th birthday and the first day of a fashion week. JavaScript seems to be disabled in your browser. The mall has something for everyone, young or old. In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. "Our finger is always on the buzzer," says Safinaz. While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. For her, family comes first and she doesnt believe in living a life with regrets. These girls hadnt even finished schools, nor could they even write, but due to this government initiative, they went on to become the highest earners in their household. But yes, I appreciate you are doing something good for the Pakistani society and thus, humanity. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. While she loves her work, Sehrs Miracle Moment is her set of twins. I am loving every bit of it at the moment, she says with contentment. No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. I consider myself a work in progress. Sanas journey began as a student in New York. Men dont think they need to take of their skin but its just dirt and must be cleaned up! In fact every day there are moments of weakness. For feedback, email aurora@dawn.com, For questions regarding subscription and timely delivery, please contact on the following numbers or visit Honey, India need not copy you. Before, I would worry about the gender and looks of the baby. We need to delegate and have younger people work with us. The ministry set trade schools in the right areas, where eager girls would come to learn. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. calling the social media . According to Shagufta these goals should include financial and emotional independence since they are the two most important elements of life for a woman. The . It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. As a surgeon, a woman has to understand that if she is not able to be there at all times for her children, it is because someone else needed her more. Which has been sent to Quarantineh Center under preventive measures where she is undergoing treatment. SM: In this business PR is very important. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. A: How organised is the fashion industry? SM: Look at the number of Fashion Weeks taking place every year. In our society a lot of women depend on their families for little things that provide them happiness. Sana and I have no knowledge of retail; we are learning day to day. Due to her versatile nature she is well known among her fans across the country. It was her fault she was in this situation and it was time to make amends. SM: We are too young; just two and half years into it. After that we decided that we are going to do lawn on our own. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. Trained as a colon and rectal surgeon, as well as a general surgeon, Dr.Sadaf Khan is currently working at Agha Khan University, Karachi, as both; a clinician and an educator. I have very problematic skin and taught myself to cover up. SH: Profitability is something we will definitely see. Running a business in Pakistan is a challenge in itself. The statement came a day after . According to an American-business magazine' Forbes, ' 2020 he is 7th richest Pakistani with a net worth of 1.5 billion US dollars. We have invested heavily in our brand and we have to think where the brand will be when we are not there. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass.