Youth and Communication Technology. Students are required to write a lengthy research paper that carefully analyzes a rhetorical object. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. Offers students the opportunity to gain hands-on experience in the communications industry. Examines how communication impacts relationship quality and commitment. Topics include how to identify target markets, how to leverage data and analyses to enhance the development of a marketing strategy, and how to develop knowledge of various techniques for uncovering customer needs/wants. Gaining Insights from Consumer Data. (4 Hours). MKTG4508. Attribute(s): NUpath Interpreting Culture, COMM1225. Offers students an opportunity to visit the key sites of human rights and ethical reasoning and to learn how minorities continue to fight for justice and recognition (Heidelberg), how human rights violations of states against individuals are fought in court and through diplomacy (Strasbourg), and how the Geneva Conventions are continuously challenged through actions in war and rhetoric at home (Geneva). Offers elective credit for courses taken at other academic institutions. The Senior Marketing Manager will be responsible for managing a portfolio of work within the University marketing team from inception to delivery. Studies the essentials of vocal techniques, studio etiquette, and working with direction during a studio session. (1-4 Hours). (4 Hours). Television Studio Production. Personalize your path. Culminates in a final project, in which small groups of students complete an episodic show that will be judged by a panel of professional television writers. Offers a special topics course in communication studies. (4 Hours). The building blocks of the marketing concentration require courses in marketing research or analysis of customer data followed by a tailored set of electives to suit different student goals and interests. Metaphorically and literally, the class takes the trip from Vienna (Hitlers formative years) via Munich (the site of much of Hitlers early struggle for power), to Berlin (the former Nazi capital). Strategic Communication. Crisis Communication and Image Management. Environmental Issues, Communication, and Media. Communication Research Methods. Data Storytelling, Visualization, and Communication. Students conduct their own empirical research study as a final project, which entails research design, data collection, data analysis, and a written presentation. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. Emphasizes families of color, families with LGBTQ members, and solo parent families. (3 Hours). Students meet weekly with the course instructors for skill-building sessions and lab meetings. Emphasizes the importance of being able to negotiate cultural differences and of understanding intercultural contact in societies and institutions. Youth and Communication Technology. COMM2131. Communication Studies at Northeastern. Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated. COMM2550. Expects students to produce a major paper suitable for publication. (4 Hours). Prerequisite(s): ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C, COMM3304. The dark side perspective acknowledges that while relationships are often a source of joy and satisfaction, they can also elicit feelings of uncertainty, frustration, and pain. MKTG6230. Also examines contemporary issues in marketing that can affect organizational success. Rhetoric and Propaganda. Driving Marketing Performance: Measure, Analyze, Profit. Offers students an opportunity to study and analyze artifacts (speeches, posters, films, objects) from the late Habsburg and entire Nazi period and critically assess them through the lenses of Burkean rhetoric and postwar propaganda theory. (4 Hours). The Assistant Director will develop the strategy in . Production Practicum Abroad. Organized around a collection of selected readings and real-world games and discussions. Focuses on the cultural, social, and political challenges faced by global firms as they conduct market research and develop and vary marketing strategies to be successful in multiple markets internationally. Environmental Issues, Communication, and the Media. Contact the Division of Marketing and Communications Address all questions and concerns to the Division of Marketing and Communications, marketing@neiu.edu. (4 Hours). Rhetorical Approaches to Public Memory. Lead Faculty. The Digital Marketing Manager will work to drive growth in the generation of new prospective students for the University. (4 Hours). (4 Hours). 360 Huntington Ave., Boston, Massachusetts 02115 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. Corliss Thompson, Ph.D. serves as special assistant to the Dean for diversity, equity and inclusion, responsible for coordination across the college, with faculty and staff who are working to address DEI issues related to the student experience, curriculum, and the workplace culture for faculty and staff. Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior. Research, Scholarship & Creative Practice. Marketing Management. Popular Communication. Students learn year-round through a personalized path of rich diverse academic, cultural and professional experiences. Encourages students to share and translate their findings for relevant academic and professional communities. Addresses central questions of human rights communication.The establishment and recognition of basic, universal human rights lead to a number of fascinating and important communicative problems. Research in Communication Studies. Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. May be repeated without limit. Opens New Window. . Emergency Information Includes the use of microphones, headphones, and recording equipment while in our audio lab. Offers an Advanced Writing in the Disciplines (AWD) course. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. COMM1000. Uses social and digital media to examine questions about contemporary topics and the histories that contribute to them. Examines literature related to crisis communicationincluding theories, models, and strategiesand establishes ethical principles in terms of what, how, and when essential elements must be employed for effective and ethical crisis communication. Explores various topics as they relate to health communication including interpersonal aspects, cultural issues, and political complexities of health. Will we ever stop swiping? Offers students an opportunity to learn about some of the communicative challenges people face in starting, maintaining, and terminating close relationships. Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. Explores historical, technical, and theoretical aspects of special effects. (4 Hours), COMM6608. Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. Quantitative Analysis of Consumer Data. Offers an advanced-level experiential learning opportunity for students considering an academic career in marketing. (1-4 Hours), COMM4994. (4 Hours). Offers students an opportunity to develop an understanding of the tools needed to examine the role nonverbal behaviors (body orientation, gaze direction, gesture, laughter, etc.) No previous experience in data analysis or programming required. Focuses on the fundamental role that communication plays in family life. Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to gain the skills needed to produce successful audio recordings. Persuasion and Rhetoric. The marketing concentration is available to students taking the BSBA or BSIB degree within the DAmore-McKim School of Business and in most DAmore-McKim combined majors . Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior Examines the symbiotic relationship between sports and media, as well as how communication affects team culture, player-coach dynamics, crises in sport, race and gender issues, international relationships, and fandom. Job Summary. Offers students an opportunity to learn how these processes inform the development of effective risk-communication strategies, including institutional risk assessment, stakeholder participation, and formal messaging. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. COMM6500. Examines the development, procedures, economic functions, and responsibilities of advertising. Social Media Analytics. Northeastern University 360 Huntington Ave Boston, Massachusetts 02115. Uses case studies and exercises to offer a broad overview of creative marketing applications across multiple industries and touchpoints. COMM2510. (4 Hours). Offers students an opportunity to be able to reflect on and assess ones own competence in communication and how ones communication affects ones quality of life and to respectfully consider the ethical complexities of quality-of-life issues in both organizational and interpersonal settings. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. (4 Hours). Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Communication Law. Studies the relevant scientific, political, and ethical dimensions of each case; the generalizable theories, frameworks, and methods that scholars use to analyze them; and the implications for effective public communication, policymaker engagement, and personal decision making. (2 Hours). Studies in detail the Universal Declaration of Human Rights and the European Convention on Human Rights. Introduces students to the landscape of mobile communication technologies. Graduate Research Practicum in Marketing. 617.373.5445 [email protected] Thomas Michael. Average salary for Northeastern University Assistant Director Of Marketing And Communications in Auburn, NH: [salary]. Examines the producers role in story conceptualization, budget planning, preproduction, and marketing. Introduces voice-over acting techniques for TV commercials, radio, multimedia, and various styles of presentation for both audio and video projects. Explains the process of generating feasible, interesting, and managerially relevant research ideas. Internal Number: 3919608. Communication and Privacy. Provides an overview of the role of marketing in business and society. Requires a final paper at the end of the term in which students articulate and defend positions about youth and communication technology. Marketing stimulates different electronic word-of-mouth content to drive online and offline performanceKoen Pauwels, Zeynep Aksehirli, Lackman, A.International Journal of Research in Marketing2016, Demonstrating the Value of MarketingHanssens, D. M., Koen PauwelsJournal of Marketing2016, The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution frameworkde Haan, E., Wiesel, T., Koen PauwelsInternational Journal of Research in Marketing2016, No Comment?! Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Customer-Centric Research Methods for Marketing. MKTG4220. Offers students an opportunity to hone their skills in all aspects of the production process by incorporating the knowledge they have acquired from previous production coursesfrom the preproduction process of intensive research and development of story ideas and scriptwriting; producing; to the technical aspects of filming, lighting, green screen, sound recording, digital editing, and graphics. Prerequisite(s): MKTG6318 with a minimum grade of C-, MKTG7001. MKTG6318. Studies the ways in which communication can influence (and possibly resolve) turmoil in close relationships. Offers a broad overview of the psychological, social, and communication processes involved in risk perception to better understand how communication influences the way we think about and respond to risk. As a capstone course, the course also provides a transition for students from the role of receptive learners to independent researchers who can identify, answer, and defend research questions at the intersection of rhetorical theory and its neighbors (theories of argumentation, humor, style, politeness, courtship, and the like). Brand Marketing & Strategy Nicole Dierks morryn@uw.edu 206-685-0284. Explores the relationships between communication, social identity, and social inclusion. Students participate in activities designed to develop knowledge and skills necessary to successfully analyze and address ethical and interpersonal communication issues. . Sex and Interpersonal Communication. MKTG6224. Cigarette pack warnings, weather advisories, nutrition labels, and town hall meetings are among the many examples of risk communication in daily life. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Seeks to teach students to be more astute receivers and producers of persuasive messages by learning how to dissect them. (4 Hours). Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. COMM1120. (4 Hours). Online Communities. May be repeated once. Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. Dedicated to teaching students to write scholarly arguments in the discipline of public advocacy and rhetoric and to translate that work for a general audience. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Critical Creative Practice. Does not require coding or algorithm development. For example, students may study the classical foundations of communication and contemporary political discourse in Athens or British history and documentary film production in London. Advance Northeastern University's goal of giving 100% of students a global . Enabling Technologies for Consumer Engagement. (4 Hours). Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. A term project is used to enable students to apply their learning about the fundamentals of marketing.